I've always liked Volkswagen from their advertising to their car design. How can you not love the old school Beetle and hippie camper van? Once again they are leading by creative thinking. They've come up with this cool new initiative called The Fun Theory. You can find it here: http://www.rolighetsteorin.se/en/
People will take the right action if you make it fun. If you watch the videos below, you have to agree they have a point.
Stay inspired!
Cheers,
Maurice
www.voiceone.fi
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