Like many of you, I'm a big fan of the TED lectures. I visit their site as often I can. Just about all of the videos I've seen have been inspiring. I thought I'd share a recent one I saw with Rory Sutherland from the Ogilvy Group. The crux of the lecture deals with how the perceived value of something can in fact be more important and satisfying than its "real" value. Sutherland is very funny and brings up some great ideas and stories. I really liked the branding of the potato in Germany and the veil in Turkey.
Stay inspired!
Cheers,
Maurice
www.voiceone.fi
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