I think it might be a bit unnecessary to introduce the marketing guru, Seth Godin. In my opinion, he doesn't need an introduction. If you don't know him, well, head to your favorite bookstore and buy one of his books. Some are better than others, but they will all make you think. Personally, I'm a fan, and have read many of his books. I've also tried to keep up with his blog, but I've been getting busier so it's been harder.
At any rate, he gives a great lecture here about how to stand out.
Stay inspired!
Cheers,
Maurice
www.voiceone.fi
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