This first one took place in my native Canada. I assume in Toronto. Puma is trying to push the love of football through an interesting guerilla marketing street event. Real Live Foosball. Although football (soccer) is not played as much in Canada, foosball is. Just the pure fun and interaction makes this one a winner. A good effort by Zulu Alpha Kilo Toronto.
This next one is for MADD (Mothers Against Drunk Drivers). At first, I thought it was a bit cheesy, but the message at the end definitely drives home the point. My only question: Isn't this a bit beyond their remit? Does this mean they are against alcohol consumption too now? By Esparza Advertising.
This last one comes from South Africa for the African Diamond Council. Very powerful narrative by Y&R Cape Town.
Stay inspired!
Cheers,
Maurice
www.voiceone.fi
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