A victim of their own success...
Strategos just released a top ten list of the most innovative Consumer Electronics companies.
1. LG
2. Nintendo
3. Microsoft
4. Sony
5. Hitachi
6. Canon
7. Sharp
8. NetApp
9. Audiovox
10. Apple
...and the big surprise is Apple in tenth place. This is quite different from the Business Week Top 50 where they come in 1st. Why the difference? Apparently, the biggest fault with Apple is their lack of uniqueness in customer surveys.
Personally, I wasn't surprised. BusinessWeek themselves had an article called: The Mac in the Grey Flannel Suit where they detailed how common Apple was becoming in the business market among regular employees. You couple that with all the anecdotal stories I've heard about Apple's "fadish" popularity among teens. And you have a recipe for a brand in decline. It's hard to be different when everyone owns one.
What do you think of this list?
Stay inspired!
Cheers,
Maurice
www.voiceone.fi
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