What Sexuality Taught Us About Branding (And Why Being Average Sucks)

I came across a witty, poignant blog posting from Branding Impressario, David Brier of DBD International. He compares the awkward way teens learn to stand-out from the crowd to the way a brand should try to stand out from its competitors.

Well, it seems
that we had an innate sense
that “being average” likely
would not gain us the recognition
we were seeking, so we
decided we had to be “er” as
in smarter, funnier, cooler,
hipper, sincerer, sportier or
whatever-er. Whatever it was,
it was clear: We had to be
different, rising above the
average, to make our mark.

You can find the full blog posting here.

Stay inspired!

Cheers,
Maurice
www.voiceone.fi